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Christina Stephens founder reveals the impact of The Iconic's Adaptive Edit
Following The Iconic's launch of an Adaptive Edit yesterday, Christina Stephens founder Jessie Sadler details the impact this edit will have on adaptive fashion and her brand.
The Iconic taps into 20% of the Aussie population with new edit
The eTailer's new edit will serve the one in five Australians living with a disability and other access needs, with an introductory assortment of over 130 pieces across menswear, womenswear and kidswear from Tommy Hilfiger Adaptive, Brisbane-label Christina Stephens, and Melbourne-based JAM The Label.
THE ICONIC Has Just Launched An Adaptive Edit To Cater For Australians Living With Disability
THE ICONIC launched the Adaptive Edit — a curated collection of clothing that prioritises functional style and ease of dressing to serve the 1 in 5 Australians living with disabilities and other access needs.
Adaptive fashion is a rapidly growing area
Adaptive clothing – or clothing specifically designed around the needs of people with disabilities – is a rapidly-growing fashion niche, which is tipped to grow to half a trillion dollars over the next five years.
Shop Christina Stephens
Jessie Wide Leg Velvet Pants
$99.00
$109.00
Sale
Black VelvetBlue Velvet
Engineered for ease of dressing
Men's Long Sleeve Leaf Back T-Shirt
$69.00
NavyGreyBlackGreenWhitePink+ 3 more
Engineered for ease of dressing
Essensual PJ Set
$49.00
$99.00
Sale
Designed for ease of dressing
Elly Universal Puffer Jacket
$99.00
$299.00
Sale
BlackRedBlue
Gender neutral design for universal and seated fashion
Matt Gender Neutral Puffer Vest
$89.00
$189.00
Sale
BlackRedBlue
Gender neutral design for universal and seated fashion
Lindsay Seated Board Shorts
$59.00
$99.00
Sale
Black and Flamingo Print
Engineered for wheelchair users
Tapered Track Pants with Hidden Pouch
$19.00
$49.00
Sale
Sage GreenNavyBlack
Engineered for catheterisation
Tapered Track Pants with Adjustable Cuff
$19.00
$49.00
Sale
Sage GreenNavyBlack
Engineered for ease of dressing
Short Sleeve Leaf Back T-Shirt
$49.00
$69.00
Sale
Dusty RoseNavyGreyBlackSage GreenBlack / CreamWhite+ 4 more
Engineered for ease of dressing